WIN OR GO HOME.
A brand anchored in the streetball mentality for the celebration and co-creation of basketball culture and lifestyle around the world.
For culture contributors, streetball connoisseurs, and those who embrace the streetball mentality, AND1 is the brand that disrupts basketball culture and lifestyle by removing softness from the game.
CHANGING THE GAME
ONE DAY AT A TIME.
THE AND1 MIXTAPE TOUR
The AND1 Mixtape Tour was a traveling basketball competition and exhibition of streetball players. The crew traveled from town to town and challenged teams of local talent. Games tended to be dominated byt one-on-one, ball handling moves, acrobatic slam dunks and alley-oops. The tour was televised for half an hour. The "Streetball" segments aired on ESPN2 and were compiled into highlight reels, offered under the mark AND1 Mixtape. They were produced on DVD, of which AND1 has released 10 volumes.
AND1 was founded on August 13th, 1993 in Paoli, Pennsylvania by Seth Berger, Jay Coen Gilbert and Tom Austin. From then on, AND1 owned the summer. While most basketball brands hibernated, we awakened and brought the streets alive with the greatest show to hit the blacktop, the AND1 Mixtape Tour. From trash talking tees, shoes, clothes, mixtapes, tournaments, television shows and videos - AND1 dominates the hip hop and basketball landscape.
SKIP TO MY LOU & AO
Skip, Rafer Alston, and "AO" Aaron Owens, were the original mixtape crew.
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