IT'S SIMPLE
WIN OR GO HOME.
AND1
BRAND PURPOSE
A brand anchored in the streetball mentality for the celebration and co-creation of basketball culture and lifestyle around the world.
Unapologetic
Raw
Distinct
Direct
Purposeful
OUR CUSTOMER
For culture contributors, streetball connoisseurs, and those who embrace the streetball mentality, AND1 is the brand that disrupts basketball culture and lifestyle by removing softness from the game.
CHANGING THE GAME
ONE DAY AT A TIME.
AND1 LEGACY PLAYERS
AMBASSADOR HISTORY
AND1 is more than a brand - it's a movement.
THE AND1 MIXTAPE TOUR
HERITAGE AMBASSADORS
The AND1 Mixtape Tour was a traveling basketball competition and exhibition of streetball players. The crew traveled from town to town and challenged teams of local talent. Games tended to be dominated byt one-on-one, ball handling moves, acrobatic slam dunks and alley-oops. The tour was televised for half an hour. The "Streetball" segments aired on ESPN2 and were compiled into highlight reels, offered under the mark AND1 Mixtape. They were produced on DVD, of which AND1 has released 10 volumes.
AND1 was founded on August 13th, 1993 in Paoli, Pennsylvania by Seth Berger, Jay Coen Gilbert and Tom Austin. From then on, AND1 owned the summer. While most basketball brands hibernated, we awakened and brought the streets alive with the greatest show to hit the blacktop, the AND1 Mixtape Tour. From trash talking tees, shoes, clothes, mixtapes, tournaments, television shows and videos - AND1 dominates the hip hop and basketball landscape.
SKIP TO MY LOU & AO
HERITAGE AMBASSADORS
Skip, Rafer Alston, and "AO" Aaron Owens, were the original mixtape crew.
KEVIN GARNETT
HERITAGE AMBASSADORS
Kevin Garnett is a world-renowned professional basketball player who played for 21 seasons in the NBA. Known for his intensity, defensive ability, and versatility, Garnett is considered one of the greatest power forwards of all time.
TREZZ
HERITAGE AMBASSADORS
Montrezl Harrel is a professional basketball player for the Los Angeles Lakers in the NBA. He played college basketball for the Louisville Cardinals. Harrell received the Karl Malone Award as the top power forward in the nation as a junior in 2015.
FRED VANVLEET
HERITAGE AMBASSADORS
Fredderick VanVleet Sr. is a professional basketball player for the Toronto Raptors in the NBA. A 6 ft 0 in guard, VanVleet played college basketball for Wichita State University before beginning his NBA career.
NORMAN POWELL
NEW AMBASSADORS
Norman Powell is a professional basketball player for the Toronto Raptors in the NBA. Playing college basketball with the UCLA Bruins, he was an all-conference player in the Pac-12. He was selected in the second round of the 2015 NBA draft.
