NBA Champ Fred VanVleet Signs Sneaker Deal with Legendary Basketball Brand AND1

Fred Vanvleet of the Toronto Raptors, New AND1 ambassador, set to rock the Attack 2.0s for AND1

 

Fred VanVleet, of the Toronto Raptors, is teaming up with AND1, the premier basketball footwear & apparel brand, to provide the on-court ammunition to fuel Fred’s chase for yet another NBA championship ring.

This announcement comes just weeks after an outstanding opening night performance where Fred VanVleet scored 34 clutch points in an overtime win against the New Orleans Pelicans.  

“I saw the AND1 attitude, a real AND1 DNA in Fred,” said Dexter Gordon, Head of Sports Marketing at AND1. “His talent and drive fit perfectly into the AND1 ethos. I am really excited about welcoming Fred VanVleet to the AND1 family.”

"I'm excited to partner with AND1 and to join the family. It's important for me to join a brand that truly believes in me. I'm looking forward to laying that foundation. Check out my kicks coming to an arena near you!". said VanVleet.

“We are proud of Fred and his ability to set his own path in this business and look forward to his relationship with AND1 as he enters the next stage of his career”, said Chris Brantley the Director of Marketing and Client Branding at You First Sports, VanVleet's agency.

With the ink dry, both Fred and AND1 are eager to get to work. With multiple national televised games on the Toronto Raptor’s schedule, AND1 and VanVleet are gearing up to showcase new heat on a nightly basis.


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12 comments


  • Rhoderick Buendia

    Want to buy those Fred wore with Steady Freddy insignia on the shoes. Where to order?


  • P. Elvis Brown

    Steady Freddy!

    “This kid is a “True Inspiration!!”

    Jordan has a cool story about not making his Varsity team as a Sophomore., but Fred’s story is deeper, grab your heart, and become a True Fan!! He’s a hard working, driven individual that started with his Mom and Step-Father. Like Shaqs love for his Mom and Step-Dad. But Fred’s journey is SO unbelievable! A common person super hero Baller. I say that because he’s Ordinary looking…..size, hops, speed etc. but the Heart and Mind you just can’t measure?!?! That’s all the More Reason His Accomplishments are INSPIRATIONAL!!! It rose to the top in HS, NCAA and NBA.

    He’s truly a TEAM INITIATOR!!!

  • Kenji Lota

    Fred needs an And1 nickname.


  • JEremy

    When are the 2.0s released?


  • vincent

    Looking forward to the new shoe coming out…I’m playing in 50+ league and want to sport them.


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