Fred VanVleet, of the Toronto Raptors, is teaming up with AND1, the premier basketball footwear & apparel brand, to provide the on-court ammunition to fuel Fred’s chase for yet another NBA championship ring.
This announcement comes just weeks after an outstanding opening night performance where Fred VanVleet scored 34 clutch points in an overtime win against the New Orleans Pelicans.
“I saw the AND1 attitude, a real AND1 DNA in Fred,” said Dexter Gordon, Head of Sports Marketing at AND1. “His talent and drive fit perfectly into the AND1 ethos. I am really excited about welcoming Fred VanVleet to the AND1 family.”
"I'm excited to partner with AND1 and to join the family. It's important for me to join a brand that truly believes in me. I'm looking forward to laying that foundation. Check out my kicks coming to an arena near you!". said VanVleet.
“We are proud of Fred and his ability to set his own path in this business and look forward to his relationship with AND1 as he enters the next stage of his career”, said Chris Brantley the Director of Marketing and Client Branding at You First Sports, VanVleet's agency.
With the ink dry, both Fred and AND1 are eager to get to work. With multiple national televised games on the Toronto Raptor’s schedule, AND1 and VanVleet are gearing up to showcase new heat on a nightly basis.