Streetball's Legacy and Future: AND1 Celebrates 30 Years
The Event Featured A Conversation with AND1 Leaders and Players Moderated By MTV’s Dometi Pongo
On Thursday, March 9, 2023, AND1 hosted its 30th anniversary party featuring a 90’s themed street ball aesthetic, signature memorabilia and conversations with AND1 legends and leadership to announce the upcoming merch drops, community initiatives, and open runs with the brand.
The party was held at LUME Studios – a space that allowed the partygoers to experience the legacy of the brand in an immersive setting.
To kick off the festivities, event host and MTV’s Dometi Pongo led a conversation around the culture, legacy, and future of the brand with Brand Director, Dexter Gordon and Design Director, Lars Astrom, along with AND1 legend and streetballer, Shane “The Dribble Machine.”
This party acted as a kickoff to a ‘Summer of AND1’ and a commemorative milestone year as the brand will be dropping new sneakers, renewing their Paint the Park initiative across the country, and the return of the Open Run Tour. The newest sneakers, The Rise and Chosen One CHAMPIONSHIP pack, dropped on Friday, March 10, only at and1.com.
Watch: Hall of Famer Ben Wallace throw out the ceremonial first pitch for the Major League Baseball season in brand new Chosen Ones.