AND1 welcomed a new generation of athletes for an immersive weekend celebrating basketball,
culture, and the next wave of streetball talent.
The NIL Immersion experience brought student-athletes together for a behind-the-scenes look
at the AND1 brand, including creative workshops, photo shoots, player storytelling, and on-court
experiences. Each athlete had the opportunity to share their personality, perspective, and love
for the game while stepping into the world of AND1.
From the gym to the camera, the weekend was about more than basketball—it was about giving
the next generation a platform to tell their own stories and represent the culture in their own way.
