You may think you know the Lance Stephenson story … started a New York high school legend, led Cincinnati to the NCAA Tournament, and then made good in the League with the upstart Pacers. But like every player, there’s a side of Lance you don’t see. There’s a story you may not know.

There’s the weight of expectation. Growing up in Coney Island and attending basketball machine Lincoln High in Brooklyn, home of streetball legends Stephon Marbury and Sebastian Telfair, Lance knew he’d have to step his game up to meet those lofty standards. But he was ready, and by graduation his coach had called him, “the best I’ve ever had.”

As if four New York City championships, New York State Mr. Basketball honors and McDonald’s All-American accolades weren’t enough, Lance kept his game tight in the summertime at the world-famous Rucker Park. When a Rucker Tournament team needed an extra man, Lance got the chance to cut his teeth against NBA-level talent. He was 15, and the crowds didn’t even know his name. But he looked the part, played the part, and in the process became a new, New York streetball legend, as well as a hardwood icon. From then on, the nickname stuck … Lance Stephenson was Born Ready.

Today Lance – excuse me – Born Ready starts for a team that unexpectedly finished last season with the NBA’s fifth-best record.  And we’re proud to tell you that the Indian Pacers’ Lance Stephenson is repping AND1. From Coney to Indy, blacktop to hardwood – and everywhere in between – AND1 keeps Born Ready ready for action.

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