It’s that time of year, when all the halls have been decked and the jingle bells have been rocked. Whether you are staying home with your kids or hitting the club with your boys, AND1 wants to extend a very warm Happy New Year from our family to yours. Twenty-13 promises to be a big year for us, as we gear up the AND1 live tour with stops in Wisconsin and Houston (for All-Star weekend) already on the slate. Make sure to check back on the website for updated information on AND1 and the Live Tour…we promise there will be some surprises in store.
PS. If you don’t already have plans, make sure to check the pride of AND1, Lance ‘Born Ready’ Stephenson, as his Indiana Pacers take on the red-hot Memphis Grizzlies (12/31 @ 3 p.m. ET, check your local listings).
With the 20th year anniversary set to take place in 2013, AND1 decided to look back at what made the brand so special in the first place.
We began by selling T-shirts out of the back of a beat-up car, and quickly grew into a major player in the basketball world. Next we decided to take a crack at footwear and made Stephon Marbury the face of the company, with his own signature shoe and promotional campaign. As we continued to grow, our big break came in the form an unknown streetballer named Rafer Alston. After the tape of the Cardozo High School star made the underground rounds, we got a hold of it, chopped it up, and the Mixtape was alive. Born from the success of the mix tape, we would grow bigger than even we imagined. Soon to follow came the AND1 Live Tour & countless spinoffs: from video games to ESPN TV show’s and the rest is, as they say, is history.
We will be celebrating our anniversary throughout the year and AND1.com will be the hub for everything you need. Keep an eye out for exclusive limited edition heritage collections, digital re-releases of the mixtape…and more. 2013 is sure to be another in a long line of special years for the our beloved brand.
No matter what team you root for, what flag you wave or who your favorite player is, we can all spot a good cause. AND1 would like to send a very special shout-out to all of those studnet-athletes that recently competed in the Jimmy V Classic. Conceived in 1995 and moved to the world’s most famous arena before the ’02 tournament, the 2 game set has raised countless dollars for the Jimmy V Foundation for cancer research. As the holiday season fast approaches (or is already here for our Jewish ballers) the AND1 family would love to ask if you could take a moment to hug a family member and think about what’s truly important.
If you’ve never seen the classic Jimmy V speech, you can find it here (be prepared with a case of Kleenex): http://www.youtube.com/watch?v=HuoVM9nm42E
And if you’re in the giving mood, head over to www.JimmyV.org to make a donation.